Clik here to view.
Blogshare: BrightRoll’s Tod Sacerdoti on Acquisitions, IPOs, and the...
ADOTAS — On the heels of last week’s Bloomberg report speculating which online video ad companies might be ripe for IPOs, peHUB quizzed BrightRoll founder and CEO Tod Sacerdoti about his company’s...
View ArticleClik here to view.
Conversion Attribution in Cross-Channel Marketing: Giving Credit Where Credit...
ADOTAS – We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball...
View ArticleClik here to view.
Can Programmatic Buying Save Traditional Media?
ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional...
View ArticleClik here to view.
Online Video Advertising: Tips For More Effective Targeting & Measurement
ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off...
View ArticleClik here to view.
Why Online Video Advertising is Giving TV a Run for its Money
ADOTAS – There may still be more commercials on TV than on the Web, but online video ads are encroaching on TV’s advertising dollars as the potential viewers rival prime-time audiences and quality...
View ArticleClik here to view.
Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands
(ADOTAS) NEW YORK, NY–Aug 27, 2014 – Eyeview, the leading provider of personalized online video advertising solutions, today partners with LiveRamp to leverage data onboarding service capabilities and...
View ArticleClik here to view.
Sizmek Presents Ads of the Week: October 13th – October 17th
This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative...
View ArticleClik here to view.
John Lewis’ Newest Christmas Ad “Monty’s Christmas” Will Thaw Your Heart
Everyone is talking about Monty the Penguin. Yesterday, John Lewis unveiled its latest festive advert “Monty’s Christmas“, featuring a young boy and what appears to be his pet penguin playing together...
View ArticleClik here to view.
Sizmek Presents Ads of the Week: November 17th – November 21st
A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart...
View ArticleClik here to view.
Programmatic TV Ad Sales: It’s a Different World Than Digital Display & Video
Adotas talks with Shereta Williams, president of Videa, about the sometimes-confusing world of programmatic advertising sales on TV. Q: How does programmatic advertising for TV differ from video and...
View Article
